The story
A study in reinvention
Maurice DiMino's business life is a study in reinvention. He started his career on Madison Avenue at Darcy Masius Benton & Bowles, one of the top advertising agencies of its day, where he was responsible for new business development — inspiring, selling and leading companies with advertising budgets over $5 million. It was there that he learned the psychology behind persuading a prospect to become a client, and the methods for inspiring, selling and leading that still shape his work today.
He carried that into Los Angeles, working for one of the top Value Added Resellers of Avid editing equipment — gear that started at $10,000 and ran as high as $250,000 a unit. Negotiating those high-end sales taught him quickly how to sell and hold his own in the rough waters of big-ticket business, at a pace of roughly $1 million a month. It's where the presentation habits that became The DiMino Presentation Template were first built and tested, deal by deal.
Maurice would be the first to tell you he's been doing public speaking all his life. Already a successful speaker, he joined Toastmasters in 2004, and that same year was named the Number 1 speaker in Los Angeles. In April 2013, the TED Organization recognized him as an outstanding speaker and he became a TEDx speaker at San Diego State University. Along the way he has studied with some of the best in the business — T. Harv Eker, Les Brown, Tony Robbins and others — and folded what he learned into his own approach: a touch of his Sicilian upbringing, three decades of sales experience, and a genuine respect for the audience.
Today, pulling from over 35 years of real-world, in-the-trenches experience, Maurice delivers keynote and workshop presentations for organizations and audiences ranging from 20 people to 20,000. His coaching and training incorporate The DiMino Method, the foundational principles that help clients get results in a way that's easy, effective and, above all, fun. His clients include IBM, Microsoft, the US Navy, The Chinook Group and the Los Angeles Regional Food Bank, among other corporations, associations and organizations.
Any organization that wants to develop its people into something extraordinary should have Maurice in the room — for a keynote, a workshop, or one on one.
Recognition followed. In August 2018 Toastmasters International named him an Accredited Speaker at its convention in Chicago — a designation created in 1981 for professional speakers, awarded after a judged video and a live presentation before a panel, and held by 81 people in the world at the time. He completed the Distinguished Toastmaster award in 2020 while serving as a Division Director for District 52 in Los Angeles, and he still gives back to the organization that started him: in 2025 he sat as a Master Evaluator at the district’s evaluation clinic, billed with more than 3,000 presentations to his name.
